Your company vehicle is one of the best marketing strategies that
you can use especially for a new business concept. It is very important that you choose the best colors for your logo
so that when people see it they automatically know that it is your company or
brand. You need to keep it simple and not try to place too much in the logo so
one may read it while the vehicle is moving. It needs to be precise and to the
point so that when one sees it they know what kind of business that it is. If
it doesn't do this, then you need to go back and plan some more. Question
yourself, does this logo tell what type of business we have? If I were an
outsider going down the road, would I know what you were offering or selling?
If you have trouble branding yourself and planning your logo look at other companies’
vehicles and see how they have marketed their product and an idea may come to
you on how you may do yours. Once you obtain the logo that you want and have it
put on your vehicle then you can park your vehicle as close to the road as
possible so passing cars can see your business and your brand will be implanted
in their minds. Be sure and put a phone number, address and website address on
the vehicle so people can contact you. Take an old vehicle whether it is in
running condition or not and park it close to the road with your logo on it
too. This will save you money on paying for billboard space and some municipalities
will not allow signs to be put up in the city limits and usually they have not
passed laws on signage on company vehicles.
